AI Coach + Builder for Small Business
I help small business owners use AI to be a better owner, not just a busier one: coaching, team training, and hands-on builds so your crew can run more on its own. I also train employees who want practical AI skills at work.
I'm Jared Mortenson. Owners get clearer direction for their team, less firefighting, and room to actually run the business. Professionals build confidence with tools that show up in their day job.
Why EndBusywork Exists
Most owners I meet did not start a business to become the most overwhelmed person in it. They have a team, but decisions, exceptions, and "quick questions" still route through them. They cannot step away without things sliding, and they know AI could help but no one has shown them how it fits their real day.
End Busywork exists to change that: practical AI coaching and training so you think clearly about where automation belongs, plus hands-on builds when you want the thing done right. You lead the business. Your team runs more on its own. AI handles the repeatable work that does not need to land on your desk every single time.
How It Works
From First Call to Ongoing Results
Step 01
Free 30-minute consult(30 min)
- •Understand where you are overloaded and what still waits on you
- •Spot work your team could own with clearer rules and tools
- •See how AI could fit your real workflow, not generic hype
- •Decide together if we are a good fit before you commit
Detailed breakdown from first call through training, build, and owning the result
What I Do
Audits, workshops, automations, and ongoing support so AI fits how you actually operate, not a generic playbook.
AI workflow audits & roadmaps
Spot where work still depends on you first, prioritize what to fix, and leave with a plan your team can run with.
Team AI training workshops
Hands-on sessions so your team adopts AI in your real workflows, not random tool tips.
Custom AI automations & tools
Builds that match how you work: fewer manual handoffs, clearer handoffs, less owner-in-the-middle.
Ongoing AI strategy & support
Office hours, retainers, and follow-up so improvements stick and you keep momentum.
What Makes My Approach Different
AI-accelerated development (without cutting corners)
I use AI tools to speed up the build-and-iterate cycle, so what used to take months can often be delivered in weeks, and updates that used to take days can happen in hours.
Coach and builder, not just one or the other
Most AI help stops at slides or drops a deliverable and vanishes. I help you think clearly about where AI fits, then roll up my sleeves and build or train alongside you so it actually sticks.
You'll actually own and understand what I build
I have a master's degree in Educational Technology & Instructional Design. I don't just build your tool and disappear. I train you and your team so you truly own it. Clear documentation, recorded training sessions, and hands-on walkthroughs ensure you're never dependent on me.
DIY, do-it-with-you, or done-for-you
Learn on your own with free guides, work side by side in audits and workshops, or hand off the build when you want it done. You pick the level; we align on what fits.
Proof (Featured Work)
If you want examples, here are the kinds of outcomes clients get:
Clearer operations where the owner is not the default answer for every exception: workflows, permissions, and handoffs your team can run.
AI that saves real hours on reporting, follow ups, data prep, and repetitive admin, with training so people trust the output.
Confidence, not dependency walkthroughs, documentation, and builds you understand so you can keep going without guesswork.
What Clients Say
I've helped owners get clearer handoffs, calmer weeks, and tools their teams actually use. Many started right where you are: wearing every hat and ready for a better way to work. Here's what they say:
"We got tired of overpaying for bloated software full of features we'd never use. This does exactly what an excavation crew needs (time tracking, material loads, and reports), without all the extra stuff driving up the price. The best part is when we think of something that would make our lives easier, Jared adds it fast. No jumping through hoops. It's like having a developer on call and makes our ideas better."
- JRM Excavation
Owner at Southern Utah
"Before working with Jared, we were drowning in spreadsheets. Every student group had a different format, making it nearly impossible to reuse family data or track availability. Jared didn't just build us a website; he transformed our entire operation. He consolidated years of messy data into a single database, created smart search tools to match families with students, and built a public form so families could sign up directly. What used to take hours of manual work now happens in minutes. The system handles everything: family preferences, student info, group assignments, availability status, all in one place with different permission levels for our team. It's made our business so much more efficient and professional."
- Jaren
Program Manager at Zion International Programs
"I can't thank Jared enough for the help he gave me. My website was not working properly and was essentially down, something I didn't even realize until he took a look at it. As soon as I asked for help, Jared jumped in right away and had everything rebuilt and fixed in under 24 hours. He made sure I had full access to my website again and clearly explained what had gone wrong. His quick response, knowledge, and genuine care made a stressful situation feel manageable. I'm so grateful for his help and highly recommend working with him!"
- Amber Dockstader
Business Owner at Evolution Massage
Who I'm a Good Fit For
- Small business owners with a team (about 2-20 people) where decisions and exceptions still route through you more than you want
- Owners who want their team to run more independently while AI handles repeatable work the right way
- Leaders who are comfortable with basic tools but have not made AI practical in their business yet
- Employees and professionals who want practical AI skills so they stay valuable as work changes
- Teams that want a coach-builder who explains the why, not just ships a black box
I work with clients remotely nationwide, and I'm based between St. George, UT and Spring Hill, TN (in-person when available).
Ready to Use AI to Get Ahead?
Whether you are an owner who wants to lead again or a professional building AI skills, let's map your fastest next step.