Meet the Founder Behind EndBusywork
I'm Jared Mortenson—a software engineer who knows how small businesses get stuck with inadequate tools and can't scale. What I do is upgrade their systems with custom AI-powered tools. I help businesses move beyond spreadsheets and off-the-shelf solutions they've grown out of, building custom automations at the same cost as generic software—but perfectly tailored to each business.
Why EndBusywork Exists
Spreadsheets and generic software are great starting points—until they become the bottleneck. Then you're stuck copying data, fighting against limitations, hunting for the "latest version," and losing hours to workarounds and manual updates.
EndBusywork exists to turn that messy reality into something clean and reliable: real databases, custom interfaces built for your workflow, and reporting that reflects how your business actually works—not how someone else thinks it should.
What I Do
I build custom AI-powered tools that replace spreadsheets and upgrade off-the-shelf solutions—designed specifically for how your business works.
Custom CRMs & management tools
Customers, jobs, quotes, inventory, status, permissions—all in one place.
Automation & integrations
Move data between tools, reduce double-entry, eliminate repetitive admin.
Dashboards & reporting
Real-time visibility instead of fragile formulas.
Data cleanup & migration
Get your data out of spreadsheets and legacy tools into a modern system you own.
What Makes My Approach Different
AI-accelerated development (without cutting corners)
I use AI tools to speed up the build-and-iterate cycle—so what used to take months can often be delivered in weeks, and updates that used to take days can happen in hours.
Enterprise practices, small-business practicality
In my day job, I work on QuickFrame AI—an enterprise platform using AI-powered automation at scale. I bring those patterns (reliability, maintainability, clear workflows) into small-business systems.
You'll actually own and understand what I build
I have a master's degree in Educational Technology & Instructional Design. I don't just build your tool and disappear—I train you and your team so you truly own it. Clear documentation, recorded training sessions, and hands-on walkthroughs ensure you're never dependent on me.
Right-sized solutions
Not every problem needs a giant custom app. Sometimes the best answer is a quick cleanup, a semi-custom integration, or a lightweight internal tool—matched to your budget and timeline.
Proof (Featured Work)
If you want examples, here are the kinds of results I build:
Custom operational systems that replace scattered spreadsheets and generic tools (data consolidation + permissions + smarter workflows tailored to your business)
AI-powered data tools including web scraping + structured data output to create usable lists and datasets fast
Website rescue/recovery work (restore control, rebuild, and hand back something you can manage)
What Clients Say
You're not alone in this. I've helped countless business owners escape spreadsheet chaos and reclaim their time. They were exactly where you are now—buried in admin tasks, frustrated with manual processes, wondering if there was a better way. Seeing them finally relieved of administrative burdens is what drives me. Here's what they have to say:
"I can't thank Jared enough for the help he gave me. My website was not working properly and was essentially down — something I didn't even realize until he took a look at it. As soon as I asked for help, Jared jumped in right away and had everything rebuilt and fixed in under 24 hours. He made sure I had full access to my website again and clearly explained what had gone wrong. His quick response, knowledge, and genuine care made a stressful situation feel manageable. I'm so grateful for his help and highly recommend working with him!"
— Amber Dockstader
Business Owner at Evolution Massage
"Before working with Jared, we were drowning in spreadsheets—every student group had a different format, making it nearly impossible to reuse family data or track availability. Jared didn't just build us a website; he transformed our entire operation. He consolidated years of messy data into a single database, created smart search tools to match families with students, and built a public form so families could sign up directly. What used to take hours of manual work now happens in minutes. The system handles everything—family preferences, student info, group assignments, availability status—all in one place with different permission levels for our team. It's made our business so much more efficient and professional."
— Jaren
Program Manager at Zion International Programs
"Hey! Just tried the JavaScript. It works amazing! And fast! Literally took 5 seconds to get 120 names and numbers. Thank you so much. Did you create that page [tutorial documentation] you sent me? Thank you again, it's so crazy how efficient it is."
— Kite
Sales Professional
How Working Together Typically Goes
Free 30-minute consult
Understand your workflow + pain points
Map your data
What you track today, what you wish you tracked
Design the simplest "first win"
Usually a small tool that saves time immediately
Build + iterate fast
Short feedback loops, quick updates
Training + handoff
Comprehensive training for you and your employees (recorded sessions available). You'll know how to run it, update it, and troubleshoot—not just request changes from me
Optional monthly tune-ups
Refine and extend as your business grows
Detailed breakdown of how I work with clients from discovery to delivery
Who I'm a Good Fit For
- Small businesses buried in admin, spreadsheets, and tools that don't quite fit
- Solo owners and small teams who need "simple, solid, and done"
- Businesses that have outgrown their current systems but can't afford enterprise software
- Product teams who want help shipping AI/automation features faster
I work with clients remotely nationwide, and I'm based between St. George, UT and Spring Hill, TN (in-person when available).
Ready to Upgrade Your Business Tools with AI-Powered Custom Solutions?
Book a free consult and I'll help you identify the fastest path to upgrading from spreadsheets and generic tools to custom solutions that fit your business.